Marketing Lab A

This unit will run across the whole of term 1. It allows you to make the practical application of the main concepts learned in Marketing Principles, Business Management, Research Methods and Market, Ideology and Culture.

Research Methods

This unit is designed to support you to undertake a research project. It allows you to explore research philosophies and methodologies, identifying with consumer need as well as user interface.

Marketing Principles

The aim of this unit is to introduce you to the principles of marketing and demonstrate how marketing provides the essential link between customer and suppliers.