Marketing Simulator
The Marketing Simulator unit will test your current skill base and enable you to begin to identify with the dynamics of marketing practice integrated in different areas of management. You will place particular emphasis on understanding the contribution of marketing in top decision making and planning through simulation of real life working situation.
Teacher: Marketing Tutor
Consumer Economics
This unit is focused on the discussion of economic concepts and economic theory. The unit is divided between a microeconomics dimension, with emphasis on the decision making of individual consumers and firms and macroeconomics with orientation to issues such as interest rates, government spending, and other broad economic decisions.
Strategic Marketing
Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the unit is how companies create and sustain competitive advantage through the engagement of marketing strategies.
Teacher: Manuel Gouveia, Marketing Tutor