Welcome Message from the MA Marketing Course Leader

Manuel Gouveia

Manuel Gouveia

MA Marketing Course Leader

Welcome to the Master’s Degree in Marketing at the London School of Design and Marketing. My name is Manuel Gouveia, I’m the course leader and I’m always available to help you and guide you on this academic journey.

The MA in Marketing was designed to offer you the latest generation of knowledge in a highly practical environment, meaning that the main structural characteristic of this course is its systematic guidance towards the job market. Throughout this course, you will have the opportunity to develop projects with actual applicability, test marketing simulators in a competitive environment, develop business plans and marketing plans, plus technical skills highly valued in the job market.

On your academic journey, you will adopt an integrated view of the marketing management process and stand out the opportunities for your professional enhancement. Our syllabus also promotes a simultaneous use of theory and practice to develop strategic thinking and highly effective and innovative marketing management practices. We will provide you with the advanced and specialised knowledge for you to pursue a solid career in an increasingly demanding and competitive market.

Besides being part of one of the most respectful universities of the UK, we are counting on a team of teachers highly qualified and sophisticated who along with the Tutor Centre will be able to provide you with the necessary support for an enriching learning experience. Our learning environment in an e-learning environment as well as our tools and resources available online, are from the latest generation and will answer your needs as a student.

We wish a great learning experience and that might contribute to a future full of success.
Manuel Gouveia, PhD
Last modified: Thursday, 27 February 2020, 5:06 PM