Autumn Intake: OCT 23 BAM

The aim of this unit is to introduce you to the principles of marketing and demonstrate how marketing provides the essential link between customer and suppliers.

This unit is designed to support you to undertake a research project. It allows you to explore research philosophies and methodologies, identifying with consumer need as well as user interface.

This unit explores a wide range of topics in contemporary business and management, helping you to build a knowledge base and develop business management skills.

This unit will allow you to develop a set of Marketing Management skills, including the influence of culture on the specificities of the different markets. Cultural differences are often the basis for marketing communications and brand management strategies. The grasp of the different cultural nuances allows marketers to reach consumers by adapting the marketing concepts, strategies and methodologies to different markets with the principles of cultural relativism.

This unit will run across the whole of term 1. It allows you to make the practical application of the main concepts learned in Marketing Principles, Business Management, Research Methods and Market, Ideology and Culture.

In this unit you will identify how marketing is a crucial function in all businesses and organisations. You will identify potential consumer segments, their needs and desires, and decide target segments.

This unit aims to develop an awareness of the key decision-making process in regards to people and management. It will highlight how leaders and a strong leadership are essential to personal and organisational efficiency and consequently to effective organisational change. It will also allow you to analyse management decisions and market dynamics.

This unit explores the basic theories for understanding consumer behaviour to support marketers to have a thorough understanding of how consumers think, feel, and behave in order to offer the right product at the right time.

This unit will familiarize you with the basic concepts of statistics and probabilities, and introduce you to statistical software.

This unit develops a diagnostic approach to the theory developed in your second term and this will challenge you to apply an integrated practical approach to theory in action.

In the unit you will study how companies develop and manage products, services and brands. The product and brand are usually the first and most basic marketing considerations.

In this unit, you will learn about the dynamics of international business and its main drivers. As such, it’s important to understand Globalisation and how and why countries around the world differ. You will also comprehend the economics and politics of international trade and investment. Consequently, you will also see how the functions and forms of the global monetary system are tied to global trade.

In this unit you will learn the dissemination of new communication directives connected with your consumer. Aspects of communications management include developing corporate communication strategies, designing internal and external communications directives, and managing the flow of information which do include online communication.

This unit will introduce you to market research as an instrument for business decision-making. The most important objective of this unit is to teach you how market research can help you make business decisions and how you can convert research findings into business decisions and actions.

This unit will run across the whole of term 1 and allows you to make the practical application of the main concepts learned in the theoretical units, while developing further critical thinking.

In this unit, you will learn about the importance of pricing, understand the three major pricing strategies, and look at internal and external considerations that affect pricing decisions.

In this unit, you will learn about various promotion mix tools. You will examine the fast-changing communication environment and the need for integrated marketing communications.

In this unit you will learn about personal selling, the interpersonal arm of marketing communications, in which the sales force interacts with customers and prospects to build relationships and make sales.

In this unit you will explore contemporary approaches to aligning sales in a multichannel global world.

This unit will run across the whole of term 2 and allows you to make the practical application of the main concepts learned in the theoretical units, while developing further critical thinking.