Marketing Lab B
This unit develops a diagnostic approach to the theory developed in your second term and this will challenge you to apply an integrated practical approach to theory in action.
Teacher: Marketing Tutor
Managerial Economics
This unit aims to develop an awareness of the key decision-making process in regards to people and
management. It will highlight how leaders and a strong leadership are essential to personal and
organisational efficiency and consequently to effective organisational change. It will also allow you to
analyse management decisions and market dynamics.
Teacher: Marketing Tutor, Marketing Tutor 2
Strategic and Operational Marketing
In this unit you will identify how marketing is a crucial function in all businesses and organisations. You will identify potential consumer segments, their needs and desires, and decide target segments.
Teacher: Marketing Tutor, Marketing Tutor 2
Marketing Lab A
This unit will run across the whole of term 1. It allows you to make the practical application of the main concepts learned in Marketing Principles, Business Management, Research Methods and Market, Ideology and Culture.
Teacher: Marketing Tutor, Marketing Tutor 2
Market, Ideology and Culture
This unit will allow you to develop a set of Marketing Management skills, including the influence of culture on the specificities of the different markets. Cultural differences are often the basis for marketing communications and brand management strategies. The grasp of the different cultural nuances allows marketers to reach consumers by adapting the marketing concepts, strategies and methodologies to different markets with the principles of cultural relativism.
Business Management
This unit explores a wide range of topics in contemporary business and management, helping you to build a knowledge base and develop business management skills.
Teacher: Marketing Tutor, Marketing Tutor 2
Research Methods
This unit is designed to support you to undertake a research project. It allows you to explore research philosophies and methodologies, identifying with consumer need as well as user interface.
Marketing Principles
The aim of this unit is to introduce you to the principles of marketing and demonstrate how marketing provides the essential link between customer and suppliers.
Teacher: Marketing Tutor, Marketing Tutor 2