User Journey & Prototyping
This unit will empower students to create user-centred designs that exceed user expectations, delivering compelling and intuitive experiences across a diverse range of digital platforms. Throughout this unit, students will embark on a journey to understand the diverse paths users take when interacting with digital products and services. By delving into user journey
frameworks and conducting in-depth user research, students will gain profound insights into user needs, preferences, motivations, pain points, and behaviours at each stage of the journey. By understanding the perspectives and experiences of users, students will be able to create products and services that are intuitive, engaging, and ultimately successful.
Teacher: Ana Lopes, Design Tutor
UX Strategy and Management
This unit aims to equip students with the essential knowledge and skills needed to navigate the strategic landscape of user experience (UX) design within organisations. Throughout this unit, students will delve into the strategic aspects of UX, focusing on how to align user-centred design principles with broader business goals. Students will explore various methodologies and frameworks for crafting effective UX strategies that drive product success and enhance user satisfaction. Additionally, students will learn to manage UX projects efficiently, balancing stakeholder needs, user requirements, and resource constraints to deliver exceptional user experiences.
Teacher: Ana Lopes, Design Tutor
Design Innovation
Throughout this unit we aim to develop and harness your skills in managing design and look to you as the design pioneers for strategic innovation and change.
Teacher: Ana Lopes, Design Tutor