This unit will provide students with the skills to implement automated marketing strategies and campaigns and leveraging customer relationship management (CRM) systems to cultivate personalised customer experiences, lead nurturing, measure campaign effectiveness and drive sustainable business growth. By the end of the unit, students will know how to use these tools to make marketing more efficient and build stronger relationships with customers.

This unit will provide students with tools and techniques to stay ahead of the market and capitalise on emerging opportunities, by predicting future consumer trends and behaviours, and using that information to develop new marketing strategies. The unit will introduce cutting-edge technologies like generative AI applied to marketing, extended reality (XR), the internet of behaviour (IoB) and others, and reflect on their impact on marketing strategies.