Marketing Lab C
This unit will run across the whole of term 1 and allows you to make the practical application of the main concepts learned in the theoretical units, while developing further critical thinking.
Teacher: José Rocha, Marketing Tutor
International Business and Economics
In this unit, you will learn about the dynamics of international business and its main drivers. As such, it’s important to understand Globalisation and how and why countries around the world differ. You will also comprehend the economics and politics of international trade and investment. Consequently, you will also see how the functions and forms of the global monetary system are tied to global trade.
Teacher: José Rocha, Marketing Tutor
Product Management
In the unit you will study how companies develop and manage products, services and brands. The product and brand are usually the first and most basic marketing considerations.
Teacher: José Rocha, Marketing Tutor
Marketing Lab A
This unit will run across the whole of term 1. It allows you to make the practical application of the main concepts learned in Marketing Principles, Business Management, Research Methods and Market, Ideology and Culture.
Teacher: José Rocha, Marketing Tutor
Market, Ideology and Culture
This unit will allow you to develop a set of Marketing Management skills, including the influence of culture on the specificities of the different markets. Cultural differences are often the basis for marketing communications and brand management strategies. The grasp of the different cultural nuances allows marketers to reach consumers by adapting the marketing concepts, strategies and methodologies to different markets with the principles of cultural relativism.
Teacher: José Rocha, Marketing Tutor
Business Management
This unit explores a wide range of topics in contemporary business and management, helping you to build a knowledge base and develop business management skills.
Teacher: José Rocha, Marketing Tutor
Research Methods
This unit is designed to support you to undertake a research project. It allows you to explore research philosophies and methodologies, identifying with consumer need as well as user interface.
Marketing Principles
The aim of this unit is to introduce you to the principles of marketing and demonstrate how marketing provides the essential link between customer and suppliers.
Teacher: José Rocha, Marketing Tutor