This unit discusses how the visual manipulation of words can bring great insight into text functions, enhance clarity and produce impressive visual communication. Students will learn the fundamentals of typography such as typographic elements and principles and how to use them effectively and creatively. The unit will also visually explore ideas through projects embracing typography as both information and art — that complements other learnings from the term, such as on visual discourses and forms generative resources for the BA design program as a whole.