It is scheduled for June 14th, 17th and 20th, the Final Project Presentations, from the following MA Marketing students (London Time):

14th June

• 17:00 - Wael Seifeddine - The Influence of TikTok on Brand Perception and Consumer Buying Behavior in the Beauty Industry in the GCC Region [Language: EN]
• 17:40 - Boraq Albasha - Crafting a Resilient Strategic Marketing Plan for Non-Government Organizations: A Syrian NGO Case Study [Language: EN]
• 18:20 - Ronaldo Salame - The impact of augmented reality (AR) on consumer purchase decision [Language: EN]
• 19h - Vasiliki Beli - How do the dynamics of influencer marketing influence consumer behavior in the hospitality industry in London? [Language: EN]

17th June

• 18 - Grace Goldstein - Navigating the Future of Spotify in the United States: Exploring the Marketing Landscape with Trend Integration, Market Expansion, and the Customer Journey [Language: EN]
• 18:40 - Travis Barra - Understanding Consumer Buying Behaviour in Seychelles [Language: EN]
• 19:20 - José Miguel Silva - How do companies in the bicycle industry adapt to consumer preferences? [Language: PT]

20th June

• 18 - Angélica Miranda - The Packaging of Medical Services, from the Professional's Image, as a Competitive Differential - Exploratory Study [Language: PT]
• 18:40 - Ana Caroline Chehade - The use of social media as a marketing tool to attract customers: a case study in the city of Huambo [Language: PT]
• 19:20 - Mónica Diaz Ponte - White Brands, digitisation and digital brand personality as a tool for private brands versus price [Language: ES]