There are scheduled the Final Major Project Presentations, from the following BA (Hons) Marketing students (London time):
- 15:00 - Towa Mugandi: Market Possibilities for darker skin shades for the makeup industry in Southern Africa, A case of South Africa [Language: EN]
- 15h30 - Dima Moukhallalati: The dichotomy of fashion and sustainability: The marketing initiatives driving PrettyLittleThing’s market success despite environmental criticisms. [Language: EN]
- 16h00 - Tazkia CarrIm: The Impact of Influencer Marketing on Consumer will to purchase within the Fashion Industry. [Language: EN]
- 16h30: Aiden Mariano: The Rise of Low-Cost Carriers and their Disruption of Traditional Airline Marketing. [Language: EN]
- 15h - Laila Tahiri: Connecting Flights and Customers: The Role of TikTok in the Branding Strategies of Airlines. [Language: EN]
- 15h30 - Anarita Martins: Boosting the Cervejas De Moçambique (CDM) brand: Marketing plan to increase competitiveness and market presence. [Language: PT]
- 16h - Sofia Melo: The impact of Artificial Intelligence on the healthcare sector in the United States of America. [Language: PT]
- 16h30 - Rita dos Santos: The Influence of Digital Marketing on Consumer Buying Behaviour on Social Networks in Portugal [Language: PT]
23 August
- 15h - Angelik Sherry: The Influence of Social Networks on Brand Building: A Case Study of Sephora in Portugal [Language: PT]
- 15h30 - Filipe Custódio: Being different in a competitive market like gin. [Language: PT]
- 16h - Joana Faria: Fashion Consultancy [Language: PT]
- 16h30 - Graça Azevedo: Marketing Plan for the company AS Import in France. [Language: PT]
Those interested in attending please contact the Tutor Centre - Marketing (marketingtutor@lsdmlondon.com).