There are scheduled the Final Major Project Presentations, from the following BA (Hons) Marketing students (London time):
- 14:30 - Vanusa Moreira: The Influence of Sustainable Marketing Strategies on Consumer Perceptions and Purchase Intentionally in the UK. [Language: EN]
- 15:00 - Sthira Reddy: Marketing strategy for Nike’s digital sales growth via e-commerce & Social Media [Language: EN]
- 15:30 - Elena Ferro: The forgotten market: exploring the lack of on-trend petite apparel for young women and its implications for fashion brands.. [Language: EN]
- 16:00 - Shannon Kamga: Developing a Practical Social Media Marketing Strategy for Martial Arts Center, The Hague: Engaging Dutch Gen Z Consumers through Instagram and TikTok [Language: EN]
- 16:30 - Patrícia Pinto: Luxury Dilution vs. Luxury Illusion: Examining Consumer Perceptions of Accessible Prestige. [Language: EN]
- 14:30 - Luisa Silva: Drop:40: Developing a Curated Tennis Media Brand on TikTok [Language: EN]
- 15:00 - Mariia Shitova: How Russian University Students Choose Coffee Shops: The Roles of Marketing, Atmosphere and Price [Language: EN]
- 15:30 - Armen Rodriguez: Anuncios digitales como herramienta para impulsar las ventas en México [Language: ES]
- 16:00 - Carolina Setubal: Adoção de Tecnologias em Mobile Banking: Barreiras e Oportunidades em Diferentes Gerações de Consumidores em Portugal [Language: PT]
5 December
- 14:30 - Lai Wei: Estudo sobre a otimização do modelo de vendas e de serviços pós-venda Tesla Inc [Language: PT]
- 15:00 - Catarina Fonte: O impacto da inteligência artificial na criatividade publicitária: inovação ou ameaça? [Language: PT]
- 15:30 - Carolina Jorge: Boicotes, Motivação e Persistência no Digital: O caso Microsoft - BDS Movement no Reddit e Tiktok [Language: PT]
- 16:00 - Cláudia Teixeira: Marketing e vendas em pequenas empresas brasileiras: fatores de insucesso, oportunidades de melhoria e os impactos da era Pós-IA [Language: PT]
Those interested in attending please contact the Tutor Centre - Marketing (marketingtutor@lsdmlondon.com).