Dear Students and Staff,
At London School of Design and Marketing, Turnitin is used for the submission and originality checking of all student assignments, as well as to ...
Dear Students and Staff,
At London School of Design and Marketing, Turnitin is used for the submission and originality checking of all student assignments, as well as to support tutors in providing feedback and feedforward on students’ work. As Turnitin is an important part of our assessment and academic integrity processes, we would like to share the following statement, provided by Turnitin on 29 September 2026, regarding the use and protection of student and staff data.
In response to concerns raised by UK universities and colleges, which have been channelled through UCISA, Turnitin postponed the issue of a new End-User Licence Agreement (EULA) until September 2027. Turnitin have also committed to redrafting the EULA and will work in partnership with UCISA who represent educational institutions across the UK to address any concerns and clarify key questions.
Turnitin has confirmed that no student or staff data has been used to develop any generative artificial intelligence (AI) models or large language models (LLM), and that they have no plans to use student essays in this way.
Turnitin recognise the growing concerns around data privacy and AI. They are therefore fully committed to the collective work that they are engaged with through the UCISA representation group and their institutional members. This working partnership demonstrates Turnitin’s commitment to protecting student and staff data.

