Data Analytics - Overview

 DATA ANALYTICS

unit level icon UNIT LEVEL

 7

start date icon DURATION

 16 Weeks

credit value icon CREDIT VALUE

 20

total learning hours icon TOTAL LEARNING HOURS

 200 hours

languages icon LANGUAGES

 English, Portuguese, Spanish
 temasLEARNING OUTCOMES On satisfactory completion of the unit, you will be able to:
  • LO1 Identify and implement the type of analyses that will best achieve the objectives of a specific market opportunity.
  • LO2 Critically analyse marketing strategy needs by building a marketing information system that provides the right insights.
  • LO3 Demonstrate how to collect and prepare data for analysis using different methods, tools and techniques.
 temasWEEKLY TOPICS Week 1 - Introduction to Data Analysis in Marketing

Week 2 - Data Collection and Sources
Week 3 - Ethical Considerations and Privacy Concerns
Week 4 - Optimising the Data PipelineOptimising the Data Pipeline
Week 5 - Descriptive Analysis
Week 6 - Key Performance Indicators (KPIs) in Marketing
Week 7 - Tools for Data Visualisation
Week 8 -Exploratory Data Analysis
Week 9 - Predictive Analysis
Week 10 - Prescriptive Analysis
Week 11 - Customer Segmentation and Personalisation
Week 12 - Social Media Analysis
Week 13 -Big Data
Week 14 - Artificial Intelligence and Machine Learning
Week 15 - Business Intelligence

how to pass the unit icon ASSESSMENT

 100% Data Analysis Report (Week 16 - 3,000 words)

unit level icon HOW TO WIN THE BADGE

 Complete all unit activities
Finish the unit with a grade > 50%
Last modified: Tuesday, 25 February 2025, 10:32 AM