Digital Marketing Management - Overview

 DIGITAL MARKETING MANAGEMENT

unit level icon UNIT LEVEL

 7

start date icon DURATION

 16 Weeks

credit value icon CREDIT VALUE

 20

total learning hours icon TOTAL LEARNING HOURS

 200 hours

languages icon LANGUAGES

 English, Portuguese, Spanish
 temasLEARNING OUTCOMES On satisfactory completion of the unit, you will be able to:
  • LO1 Demonstrate proficiency in content creation techniques, including storytelling, visual communication, and multimedia production.
  • LO2 Design strategies for content optimization, such as search engine optimization (SEO), social media promotion, and user experience optimization, to ensure that content resonates with target audiences and achieves marketing objectives.
  • LO3 Explore and critically evaluate innovative approaches to content creation and distribution, leveraging emerging trends and technologies to differentiate brands and capture audience attention.
 temasWEEKLY TOPICS Week 1 - Introduction to Digital Marketing (Part 1)
Week 2 - Introduction to Digital Marketing Management (Part 2)
Week 3 - Content Strategy Development (Part 1)
Week 4 - Content Strategy Development (Part 2)
Week 5 - The Art of Storytelling
Week 6 - Visual Communication and Design
Week 7 - Video Content Strategy
Week 8 - Search Engine Optimization (SEO) for Content
Week 9 - Content Distribution and Promotion (Part 1)
Week 10 - Content Distribution and Promotion (Part 2)
Week 11 - User-Generated Content (UGC)
Week 12 - Community Engagement
Week 13 - Content Analytics and Optimization
Week 14 - Emerging Trends in Digital Content Creation
Week 15 - Ethical Considerations in Digital Content Creation

how to pass the unit icon ASSESSMENT

 60% Report (Week 16 - 2,500 words)
- Market Analysis, segmentation and Persona
- Content Strategy
- (KPIs) for measuring content performance and success

40% Digital content artefacts
- video
- social media posts
- newsletter or landing page

unit level icon HOW TO WIN THE BADGE

 Complete all unit activities
Finish the unit with a grade > 50%
Last modified: Tuesday, 25 February 2025, 10:41 AM