Advanced Design Communication - Overview


 TDES7002 - ADVANCED DESIGN COMMUNICATION

unit level UNIT LEVEL

 7

start date DURATION

 16 Weeks

credit value CREDIT VALUE

 20

learning hours TOTAL LEARNING HOURS

 200 hours

languages LANGUAGES

 English
Portuguese
Spanish
 temasLEARNING OUTCOMES

On satisfactory completion of the unit, you will be able to: 

  • LO1 Demonstrate critical awareness of current issues in design and communication processes, informed by leading-edge research and practice in this field. 
  • LO2 Demonstrate originality, insight and critical thinking in order to create a communication strategy. 
  • LO3 Apply your knowledge and intellectual skills within professional contexts.
 temasWEEKLY TOPICS Week 1 - Design and Communication
Week 2 - Design as a methodological process and its interdependence with communication
Week 3 - Design and its scope
Week 4 - The impossibility of not communicating and the management of relationship
Week 5 - The importance of prototyping in the design process
Week 6 - Value Proposition
Week 7 - Brand Management
Week 8 - The relevance of Storytelling in communication and design processes
Week 9 - Structure and competencies for a good communication of the Design process
Week 10 - Project management in the design process
Week 11 - Tools and communication channels
Week 12 - The power of visual communication and infographics
Week 13 - Marketing - fundamentals and strategy
Week 14 - Communication as an operational tool
Week 15 - Summary: The interdependence between Design and Communication
 

how to pass ASSESSMENT

 100% Portfolio (Week 16)

unit levelHOW TO WIN THE BADGE

 Complete all unit activities
Finish the unit with a grade > 50%

Last modified: Friday, 19 January 2024, 6:44 PM