Consumer Economics - Unit Overview


TMKT7008 - CONSUMER ECONOMICS

unit level icon UNIT LEVEL

 7

duration DURATION

 16 Weeks

credit value icon CREDIT VALUE

 20

total learning hours icon TOTAL LEARNING HOURS

 200 hours

languages icon LANGUAGES

 English
Portuguese
Spanish
 temasLEARNING OUTCOMES On satisfactory completion of the unit, you will be able to:
  • LO1 Demonstrate rigour and validity of the key marketing models and business cases to perform market analysis using features of Economic Sentiment and integrate them into marketing strategies.
  • LO2 Apply actions and strategies for sustainability and growth in business developing knowledge through detailed investigation of micro and macroeconomics and economic integration.
  • LO3 Demonstrate a critical awareness of current issues in business and management through analysis and evaluation of a broader global economy.
 temasWEEKLY TOPICS Week 1 - Economics as a science
Week 2 - Macroeconomics and Microeconomics
Week 3 - Economics Theories and Consumer Market
Week 4 - Market Equilibrium: price, elasticity, supply and demand
Week 5 - Scarcity and the need for choice
Week 6 - Markets and competition - the differentiation of goods
Week 7 - People, Information, Goods and Behaviour
Week 8 - Household Behavior
Week 9 - Consumers in the market
Week 10 - Consumers and the financial market
Week 11 - Measuring business value
Week 12 - Cost of Living Measurement and Consumer Price Index
Week 13 - Economic Growth
Week 14 - Emerging issues and consumer perspective
Week 15 - Implications of the consumer economy for social policy
Week 16 - Assessment 

how to pass the unit icon ASSESSMENT 

 25% Written Exam 
75% Consumer Economics critical essay

how to win the badge icon HOW TO WIN THE BADGE

 Complete all unit activities
Finish the unit with a grade > 50%
Last modified: Tuesday, 23 January 2024, 9:24 PM