Marketing Simulator - Overview


TMKT7009 - MARKETING SIMULATOR

unit level icon UNIT LEVEL

 7

start date icon DURATION

 16 Weeks

credit value icon CREDIT VALUE

 30

duration icon TOTAL LEARNING HOURS

 300 hours

languages icon LANGUAGES

 English
Portuguese
Spanish
 temasLEARNING OUTCOMES On satisfactory completion of the unit, you will be able to:
  • LO1 Demonstrate a systematic understanding of the core business, and the marketing principles and practices through identification, measurement and documentation of the impact of competitors and market changes.
  • LO2 Apply consistently your knowledge of marketing theory to take decisions and analyse their impact on business results.
  • LO3 Produce an appropriate and methodological framework for the development of a professional marketing plan that demonstrates short and long-term planning.
 temasWEEKLY TOPICS Week 1 - Entering to the marketing simulator
Week 2 - Using the simulator platform
Week 3 - Testing Decisions 1
Week 4 - Testing Decisions 2
Week 5 - Market and Competitive Analysis
Week 6 - Build the business plan
Week 7 - Year 1 Decision & Results
Week 8 - Year 2 Decision & Results
Week 9 - Year 3 Decision & Results
Week 10 - Year 4 Decision & Results
Week 11 - Year 5 Decision & Results
Week 12 - Results and performance analysis
Week 13 - Year 1 Decision & Results
Week 14 - Year 2 Decision & Results
Week 15 - Year 3 Decision & Results
Week 16 - Assessment week

total learning hours icon ASSESSMENT

 30% Business Plan (Week 6)
50% Competition - Marketing Simulator (Week 7-15)
20% Final Report (Week 16)

unit level icon HOW TO WIN THE BADGE

 Complete all unit tasks
Finish the unit with a grade > 50%
Last modified: Tuesday, 23 January 2024, 9:54 PM