Trend Forecasting and Emerging Technologies - Overview

 TREND FORECASTING AND EMERGING TECHNOLOGIES

unit level icon UNIT LEVEL

 7

start date icon DURATION

 16 Weeks

credit value icon CREDIT VALUE

 30

total learning hours icon TOTAL LEARNING HOURS

 300 hours

languages icon LANGUAGES

 English, Portuguese, Spanish
 temasLEARNING OUTCOMES On satisfactory completion of the unit, you will be able to:
  • LO1 Analyse market shifts, consumer behaviours, and industry innovations to anticipate emerging trends in the marketing landscape, enabling them to proactively identify opportunities and stay ahead of competitors.
  • LO2 Identify, analyse and summarise your knowledge of emerging technologies and learn how to leverage them effectively to craft innovative marketing strategies and enhance consumer engagement.
  • LO3 Anticipate future developments in both trends and technologies, and adjust marketing strategies accordingly to drive sustainable business growth in dynamic market environments.
 temasWEEKLY TOPICS Week 1 - Introduction to Trend Forecasting and Emerging Technologies
Week 2 - Overview of megatrends
Week 3 - Trends and implications to business, society and cultures
Week 4 - Alternative scenarios
Week 5 - Creating Value & Competitive Advantage with Emergents Technologies
Week 6 - Technology Adoption Cycle
Week 7 -  Consumer Behavior Analysis & AI-based Data Analysis Tools
Week 8 - Market Research for forecasting
Week 9 - Generative Artificial Intelligence applied to marketing and Machine Learning
Week 10 - Internet of Behavior (loB) and wearable technology
Week 11 - Extended Reality and Virtual Reality
Week 12 - Digital Twins
Week 13 - Blockchain and cryptocurrency
Week 14 - Ethical and privacy considerations
Week 15 -The Business of the future / Assessment

how to pass the unit icon ASSESSMENT

 70% Planning and implementation of the business of the future with emerging technologies (Week 16 - 3,500 words)
30% Video presentation (5-10 min. max.)

unit level icon HOW TO WIN THE BADGE

 Complete all unit activities
Finish the unit with a grade > 50%
Last modified: Tuesday, 25 February 2025, 10:33 AM