This unit aims to equip students with the essential knowledge and skills needed to navigate the strategic landscape of user experience (UX) design within organisations. Throughout this unit, students will delve into the strategic aspects of UX, focusing on how to align user-centred design principles with broader business goals. Students will explore various methodologies and frameworks for crafting effective UX strategies that drive product success and enhance user satisfaction. Additionally, students will learn to manage UX projects efficiently, balancing stakeholder needs, user requirements, and resource constraints to deliver exceptional user experiences.

This unit explores the art and science of crafting intuitive and visually compelling digital interfaces. Throughout this unit, students delve into the fundamental principles of user interface design, gaining a deep understanding of typography, colour theory, layout, and interaction design to create interfaces that are both aesthetically pleasing and user-friendly and that enhance the overall experience.