This unit will empower students to create user-centred designs that exceed user expectations, delivering compelling and intuitive experiences across a diverse range of digital platforms. Throughout this unit, students will embark on a journey to understand the diverse paths users take when interacting with digital products and services. By delving into user journey frameworks and conducting in-depth user research, students will gain profound insights into user needs, preferences, motivations, pain points, and behaviours at each stage of the journey. By understanding the perspectives and experiences of users, students will be able to create products and services that are intuitive, engaging, and ultimately successful.