Section: Marketing Automation and CRM | LSDM MA Digital & Tech Marketing 360º Experience | LSDM Moodle
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LSDM MA Digital & Tech Marketing 360º Experience
Learning @ LSDM
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Marketing Automation and CRM
Level . 07
In an era characterised by data abundance and heightened customer expectations, mastering the art of marketing automation and CRM is essential for businesses to cultivate meaningful relationships with their customers and drive sustainable growth. This unit will provide students with the skills to implement automated marketing strategies and campaigns and leveraging customer relationship management (CRM) systems to cultivate personalised customer experiences, lead nurturing, measure campaign effectiveness and drive sustainable business growth. By the end of the unit, students will know how to use these tools to make marketing more efficient and build stronger relationships with customers.