Topic outline

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    LSDM MA Digital & Tech Marketing 360º Experience

      • Learning @ LSDM
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      Units Demo
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      More Info
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      • Flexible Learning

        LSDM units offer weekly contents in multiple learning formats, allowing you to learn at your own style and rythm. Weekly contents are available in 3 languages: English, Portuguese and Spanish.

        Assessment

        According to the units' learning outcomes, assessment tasks may include exams, case studies, competitions and reports. All reports will be assessed through a plagiarism analysis tool. You will find self-assessment opportunities and feedback to assess your progress.

        Easy to use Learning Environment

        LSDM Campus Online is an easy-to-use environment. Units provide a clean structure, offering weekly resources and activities, where you can learn and apply new knowledge.

        Tutor Centre Support

        Our Tutor Centre is always available to support your learning, clarify your doubts and discuss your ideas.

      • Validating Body



        Norwich University of the Arts is delighted to announce a new partnership with the London School of Design and Marketing (LSDM), combining Norwich's renowned expertise in creative education with LSDM's excellence in online course delivery. This collaboration marks a significant milestone in broadening access to high-quality, innovative education within the creative industries. 

        As the validating body for this partnership, Norwich University of the Arts draws upon nearly 180 years of high-quality education, maintaining its long-standing tradition of excellence in creative subjects. It is considered a leading Specialist University for the Creative Industries in the United Kingdom, achieving a prestigious Triple Gold rating in the Teaching Excellence Framework (TEF) and more recently being named "Arts University of the Year 2025" by the Daily Mail.


        Arts University of the Year by Daily Mail University Guide 2025
        Awarded triple-Gold, the highest rating possible in the Teaching Excellence Framework (TEF)
        Top 30 Creative Schools in the World by The Rookies 2023
        Top 10 for Teaching Quality and Modern University in The Times/Sunday Times Good University Guide 2022
      • Prof. Manuel Gouveia

        Manuel Gouveia, PhD

        MA Digital & Tech Marketing Course Leader
        Dear Prospective Student,

        Thank you for your interest in the Master’s in Digital & Tech Marketing at the London School of Design and Marketing (LSDM), accredited by Norwich University of the Arts. In today’s fast-evolving digital landscape, businesses increasingly rely on professionals who can navigate the intersection of marketing strategy, emerging technologies, and data-driven decision-making. This program is designed to empower you with the skills and knowledge needed to thrive in this dynamic environment.

        Whether you're looking to accelerate your career, pivot into a new field, or deepen your expertise, this master’s program offers a comprehensive curriculum that blends strategic marketing principles with the latest digital tools and technologies. With a focus on practical application, you will learn to develop innovative strategies that drive business growth and create meaningful digital experiences.

        Our fully online and flexible learning model is specifically designed to support working professionals, enabling you to balance your studies with your career and personal commitments. Throughout the program, you'll have the opportunity to engage with an international community of peers and and industry-driven learning materials, gaining insights that will help you apply your learning to real-world challenges.

        Choosing to pursue this master's degree is an investment in your future, opening doors to new opportunities in one of the fastest-growing sectors of the global economy. I invite you to explore how this program can help you achieve your professional goals, and I look forward to welcoming you to our learning community.

        If you have any questions or would like to learn more, please don't hesitate to reach out our admissions team.

        Manuel Gouveia, PhD
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      Trend Forecasting and Emerging Technologies

      Level . 07


      This unit will provide students with tools and techniques to stay ahead of the market and capitalise on emerging opportunities, by predicting future consumer trends and behaviours, and using that information to develop new marketing strategies. The unit will introduce cutting-edge technologies like generative AI applied to marketing, extended reality (XR), the internet of behaviour (IoB) and others, and reflect on their impact on marketing strategies.
    • Data Analytics banner

      Data Analytics

      Level . 07


      Market and data analytics will fill the gap between consumer needs and expectations and marketing strategies, allowing businesses to make data-informed decisions. This unit explores all the components of marketing data analysis, providing a broad perspective that enhances a business’s decision-making process about its customers.
    • Digital Marketing Management

      Digital Marketing Management

      Level . 07


      In today's digitally driven landscape, the ability to craft compelling and engaging content across various platforms is essential for businesses to connect with their target audiences effectively. This unit delves into the art and science of content creation, equipping students with the skills and knowledge needed to develop content strategies that resonate with consumers, drive engagement, and, ultimately, achieve marketing objectives. From mastering the nuances of storytelling and visual communication to harnessing the power of search engine optimization (SEO) and multimedia production, students will explore the full spectrum of digital content creation and optimization techniques. Through a blend of theoretical insights, practical exercises, and real-world case studies, students will emerge with the proficiency to create impactful content that captivates audiences in today's competitive digital landscape.
    • User Interface Design

      Marketing Automation and CRM

      Level . 07


      In an era characterised by data abundance and heightened customer expectations, mastering the art of marketing automation and CRM is essential for businesses to cultivate meaningful relationships with their customers and drive sustainable growth. This unit will provide students with the skills to implement automated marketing strategies and campaigns and leveraging customer relationship management (CRM) systems to cultivate personalised customer experiences, lead nurturing, measure campaign effectiveness and drive sustainable business growth. By the end of the unit, students will know how to use these tools to make marketing more efficient and build stronger relationships with customers.
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      Research Methods

      Level . 07


      The unit will cover the main dimensions of completing research. It is expected to give you the knowledge and acumen required to understand different research approaches and skills pertinent to design practice, and enable you to complete research within the academic and professional environment.
      • Resources to support teaching and learning

      • EBSCO Library

        EBSCO Library

        Statista

        Statista Library

        Turnitin

        Turnitin

        Bloomsbury Design Library

        Bloomsbury Design Library


      • Google Meet

        Google Meet - webconference system

        Safe Exam Browser

        Safe Exam Browser

        Praxis MMT

        Praxis - Business Simulation