This unit aims to equip students with the essential knowledge and skills needed to navigate the strategic landscape of user experience (UX) design within organisations. Throughout this unit, students will delve into the strategic aspects of UX, focusing on how to align user-centred design principles with broader business goals. Students will explore various methodologies and frameworks for crafting effective UX strategies that drive product success and enhance user satisfaction. Additionally, students will learn to manage UX projects efficiently, balancing stakeholder needs, user requirements, and resource constraints to deliver exceptional user experiences.