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BA Marketing - Final Project Presentation I Apresentação de Projetos Finais I Presentación de proyectos finales - 21, 22 & 28/05/2025

BA Marketing - Final Project Presentation I Apresentação de Projetos Finais I Presentación de proyectos finales - 21, 22 & 28/05/2025

by Sara Petiz -
Number of replies: 0

There are scheduled the Final Major Project Presentations, from the following BA (Hons) Marketing students (London time):

21 May
  • 14:30 - Joyce Wagacha: How "Jua Kali" Entrepreneurs Drive the Kenyan Economy [Language: EN]
  • 15:00 -  Aliya Kurbanova: The Impact of Social Media Marketing on Consumer Engagement and Brand Loyalty in the E-Commerce Industry. [Language: EN]
  • 15:30 - Laura Arimany: Creative Storytelling in Viral Marketing: How Narrative Techniques Drive Consumer Engagement and Brand Loyalty Among Gen Z in the United States. [Language: EN]
  • 16:00 - Valentina Rueda Ayala: Uso de Microinfluencers vs. Macroinfluencers en Campañas Publicitarias: ¿Cuál es más efectivo en términos de ROl? + En Colombia [Language: ES]
  • 16:30 - Juan Minaya: Caso de Frive (formerly Lions Prep) Suscripción de comida saludable lista para consumir con entrega a casa en todo Londres – Reino Unido [Language: ES]
22 May

  • 14:30 - Alexandra Varela: Explorando a Realidade Aumentada no Setor Imobiliário em Portugal [Language: PT]
  • 15:00 - Artur Rabasqueira: Aplicações da Inteligência Artificial an Indústria Hoteleira em Portugal. [Language: PT]
  • 15:30 - Ana Pereira: Festaza: Plano de Marketing para uma Plataforma digital de partilha de memórias [Language: PT]
  • 16:00 - Mariana Malanca: Aplicativos moveis para auxílio e acompanhamento de pessoas com Alzheimer em Portugal [Language: PT]
  • 16:30 - Vasilisa Belousova: Desarrollo y adaptación de una estrategia de marketing para una empresa inmobiliaria de lujo en el mercado español [Language: ES]

28 May

  • 14:30 - Rubel Ahmed: The Influence of AI-Generated Brand Content on Consumer Trust and Brand Perception [Language: EN]
  • 15:00 - Virag Szabo: Equestrian Lifestyle Branding: Positioning Strategies of Premium Riding Apparel Brands [Language: EN]
  • 15:30 - Abril Gonzalez: Marketing the Movement: A Strategic Guide to Trust, Engagement, & Political Influence for Authentic Feminist Branding on Social Media. [Language: EN]
  • 16:00 - Penelope Barrozo: Using Predictive AI to Enhance Sustainability and Maximize ROI in European Corporate Events [Language: EN]

Those interested in attending please contact the Tutor Centre - Marketing (marketingtutor@lsdmlondon.com).