Market Ideology and Culture - Overview

MARKET IDEOLOGY AND CULTURE

unit level UNIT LEVEL

 4

duration DURATION

 8 Weeks

credit value CREDIT VALUE

 10

total learning hours TOTAL LEARNING HOURS

 100 hours

languages LANGUAGES

 English
Portuguese
Spanish
 temasLEARNING OUTCOMES On satisfactory completion of the unit you will be able to:
  • LO1 Recognise the global cultural environment. 
  • LO2 Identify and explain the cultural analysis models. 
  • LO3 Select effective strategies to different cultural environments.
 temasWEEKLY TOPICS Week 1 - Introduction to Market Ideology and Culture
Week 2 - Cultural concepts
Week 3 - Cultural Dynamics – Part I
Week 4 - Cultural Dynamics – Part II
Week 5 - Cultural Models
Week 6 - Cross-cultural Consumer Behavior
Week 7 - Intercultural Marketing Strategy
Week 8 - Assessment 

languages ASSESSMENT

 40% Multiple Choice Questions Exam
60% Case study on cultural differences


Last modified: Tuesday, 30 January 2024, 3:35 PM