Topic outline

• LSDM BA Marketing Experience
  
  

  LSDM BA Marketing 360º Experience
Learning @ LSDM
1
2
BA Units Demo
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2
3
4
Graduation
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• Learning @ LSDM
  
  Learning @ LSDM

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    Flexible Learning

    LSDM units offer weekly contents in multiple learning formats, allowing you to learn at your own style and rythm. Weekly contents are available in 3 languages: English, Portuguese and Spanish.

    Assessment

    According to the units' learning outcomes, assessment tasks may include exams, case studies, competitions and reports. All reports will be assessed through a plagiarism analysis tool. You will find self-assessment opportunities and feedback to assess your progress.

    Easy to use Learning Environment

    LSDM Campus Online is an easy-to-use environment. Units provide a clean structure, offering weekly resources and activities, where you can learn and apply new knowledge.

    Tutor Centre Support

    Our Tutor Centre is always available to support your learning, clarify your doubts and discuss your ideas.

  • Partnership with UCA
  • Main LSDM Resources

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    EBSCO Library

    

    Statista Library

    

    Turnitin

    

    Bloomsbury Design Library

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    Google Meet - webconference system

    

    Safe Exam Browser

    

    Praxis - Business Simulation

  • LSDM Students Testimonials

• Welcome Message from the BA Marketing Course Leader
  
  
  

  Manuel Gouveia

  BA Marketing Course Leader

  Dear Student,
  
  

  Welcome to the Bachelor of Arts in Marketing at the London School of Design and Marketing! My name is Manuel Gouveia and I’m the Course Leader of this BA (Hons).

  
  

  We are very pleased to have you with us, and we hope you enjoy this learning experience.

  
  

  Marketing is a dynamic, competitive and creative environment to work in. This course is designed to offer our graduates state of the art knowledge and provide them the skills required to address the complex challenges of marketing in this fast-changing world.

  
  

  Our goal is to the drive our students towards attaining a learning mindset that enhances their knowledge, skills and attitude.

  
  

  We aim to help you reach your maximum potential through a friendly and intuitive learning environment and a highly-committed team of professors and tutors that will provide you an enriching learning experience.

  By the end of this course, you'll have the knowledge and skills for a successful career in marketing, in areas like marketing research, product management, brand management, advertising, international business and sales.
  
  

  Welcome to the beginning of your future!
  
  

  Manuel Gouveia, PhD
• Marketing Principles
  
  

  Marketing Principles

  Level . 04

  
  

  The aim of this unit is to introduce you to the principles of marketing and demonstrate how marketing provides an essential link between customers and suppliers. You will identify how the market, competition, micro and macro environments, and organisational characteristics affect the marketing strategy and practical execution. You will also be introduced to the foundations of marketing diagnostics and situation analysis.

  • Marketing Principles - Overview Page
  • Examples of Unit Contents

  • LESSON 1: Introduction to Marketing Principles [EN] SCORM package
  • LIÇÃO 1: Introdução a Marketing Principles [PT] SCORM package
  • LECCIÓN 1: Introducción a la unidad Marketing Principles [ES] SCORM package
• Research Methods
  
  

  Research Methods

  Level . 04

  
  

  This unit is designed to help you undertake a research project. Throughout this unit, you will explore research philosophies, methodologies and techniques by being exposed to multiple models and methods. You will improve your skills to solve business and marketing-related problems. It will provide you with a guide to the research process and the necessary knowledge and skills to undertake research from initial ideas to final implementation.

  • Research Methods - Overview Page
  • Examples of Unit Contents

  • LESSON 1: Introduction to Research Methods [EN] SCORM package
  • LIÇÃO 1: Introdução a Research Methods [PT] SCORM package
  • LECCIÓN 1: Introducción a los Métodos de Investigación [ES] SCORM package
• Business Management
  
  

  Business Management

  Level . 04

  
  

  The business environment is greatly influenced by global forces and trends that shape the way organisations interact with their customers and handle competition. Advances in technology can alter the business culture making organisations seek to adapt and advance their processes.

  • Business Management - Overview Page
  • Examples of Unit Contents

  • LESSON 1: Introduction to Business Management [EN] SCORM package
  • LIÇÃO 1: Introdução a Business Management [PT] SCORM package
  • LECCIÓN 1: Introducción a Business Management [ES] SCORM package
• Market Ideology and Culture
  
  

  Market Ideology and Culture

  Level . 04

  
  

  This unit will allow you to develop a set of Marketing Management skills, including the influence of culture on the specificities of the different markets. Cultural differences are often the basis for marketing communications and brand management strategies. The grasp of the different cultural nuances allows marketers to reach consumers by adapting the marketing concepts, strategies and methodologies to different markets with the principles of cultural relativism.

  • Market Ideology and Culture - Overview Page
  • Examples of Unit Contents

  • LESSON 1: Introduction to Market, Ideology and Culture [EN] SCORM package
  • LIÇÃO 1: Introdução à unidade Market Ideology and Culture [PT] SCORM package
  • LECCIÓN 1: Introducción a la unidad Market, Ideology and Culture [ES] SCORM package
• Graduation ceremony
  
  Graduation ceremony

  At the end of your course, you will receive your diploma at your home by registered mail and will be invited to attend the University for the Creative Arts graduation ceremony in central London.
  

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