Topic outline
- LSDM BA Marketing Experience
- Learning @ LSDM
Learning @ LSDM
Flexible Learning
LSDM units offer weekly contents in multiple learning formats, allowing you to learn at your own style and rythm. Weekly contents are available in 3 languages: English, Portuguese and Spanish.
Assessment
According to the units' learning outcomes, assessment tasks may include exams, case studies, competitions and reports. All reports will be assessed through a plagiarism analysis tool. You will find self-assessment opportunities and feedback to assess your progress.
Easy to use Learning Environment
LSDM Campus Online is an easy-to-use environment. Units provide a clean structure, offering weekly resources and activities, where you can learn and apply new knowledge.
Tutor Centre Support
Our Tutor Centre is always available to support your learning, clarify your doubts and discuss your ideas.
Partnership with UCA
Main LSDM Resources
EBSCO Library
Statista Library
Turnitin
Google Meet - webconference system
Safe Exam Browser
Praxis - Business Simulation
LSDM Students Testimonials
- TDES4001 - Marketing Principles
Marketing Principles
Level . 04
The aim of this unit is to introduce you to the principles of marketing and demonstrate how marketing provides the essential link between customer and suppliers.Examples of Unit Contents
- Other ResourcesRead the articles below.
- TMKT4003 - Business Management
Business Management
Level . 04
This unit explores a wide range of topics in contemporary business and management, helping you to build a knowledge base and develop business management skills.Examples of Unit Contents
- Other Resources
TED - Como falar de um jeito que as pessoas queiram ouvir [Courtesy of Abbott Brasil]
A arte de influenciar pessoas | 6 sacadas para conseguir um SIM [Courtesy of Impact Player blog]
Motivación...¿Porqué motivan los que motivan? [Courtesy of TEDx Talks]
- TMKT 4006 - Strategic and Operational Marketing
Strategic and Operational Marketing
Level . 04
In this unit you will identify how marketing is a crucial function in all businesses and organisations. You will identify potential consumer segments, their needs and desires, and decide target segments.Examples of Unit Contents
- Other Resources
Positioning, Segmentation and Differentiation [Courtesy of IE Business School]
Segmentação e posicionamento de mercado [Courtesy of Prof. Márcio Camarotto]
Estrategia y Competividad Michael Porter [Courtesy of Escuela Europea de Negocios]
Assess Your Progress- This is a diagnostic quiz, aiming to allow you to assess your prior knowledge on course content. The quiz does not count towards the final evaluation and you will see the answers after you finish it.
- TMKT 4008 - Consumer Behaviour
Consumer Behaviour
Level . 04
This unit explores the basic theories for understanding consumer behaviour to support marketers to have a thorough understanding of how consumers think, feel, and behave in order to offer the right product at the right time.Examples of Unit Contents
- Other Resources
Learning ActivitiesWatch the commercial of Coca-Cola: a Magic Thank you
Regarding the content you’ve learned every week so far, indicate which factors were targeted by the marketing team that created the commercial.
What kind of message is conveyed and what do you think it might be the expected effect for consumers? Why is that?
- TMKT 5001 - Product Management
Product Management
Level . 05
In the unit you will study how companies develop and manage products, services and brands. The product and brand are usually the first and most basic marketing consideration.Examples of Unit Contents
- Other Resources
- TMKT 5002 - International Business and Economics
International Business and Economics
Level . 05
In the unit you will study how companies develop and manage products, services and brands. The product and brand are usually the first and most basic marketing consideration.Examples of Unit Contents
- Other Resources
