Induction BA Marketing - 22/23
Course categoryBA (Hons) Marketing
This unit aims to introduce you to the LSDM London Learning Management System and to help you to get started in this new journey of learning and talent development. In this unit you will be able to interact with contents, participate in several challenges and get to know your tutors and peers. We wish you a pleasant experience!
Induction BA Marketing - 21/22
Course categoryBA (Hons) Marketing
This unit aims to introduce you to the LSDM London Learning Management System and to help you to get started in this new journey of learning and talent development. In this unit you will be able to interact with contents, participate in several challenges and get to know your tutors and peers. We wish you a pleasant experience!
Induction BA Marketing - 20/21
Course categoryBA (Hons) Marketing
This unit aims to introduce you to the LSDM London Learning Management System and to help you to get started in this new journey of learning and talent development. In this unit you will be able to interact with contents, participate in several challenges and get to know your tutors and peers. We wish you a pleasant experience!
Teacher: Marketing Tutor, Marketing Tutor 2
Final Major Project
Course categoryWinter Intake: JAN 23 BAM
Your Final Major Project is the culmination of your studies and it will form a framework for the marketing knowledge and concepts you have acquired throughout your BA course.
Financial Management
Course categoryWinter Intake: JAN 23 BAM
The Financial Management unit allows you to understand and further explore the main concepts
learned in Marketing Principles, Price Management, Sales Management and Channel Management.
In this unit you will learn about how corporations decide investment and financing alternatives, and
how they manage working capital policies.
Teacher: Marketing Tutor
Human Resources Management
Course categoryWinter Intake: JAN 23 BAM
Human Resources Management is directed at studying the dimensions that comprise the course and participation of people in the organisations, within an internal marketing point of view as well as that of business success.
Teacher: Marketing Tutor
Marketing Plan
Course categoryWinter Intake: JAN 23 BAM
This unit runs across the whole of term 1 and is focused on giving you the knowledge and tools so that you can develop, articulate and execute marketing plans based on your prior learning in levels 4 and 5.
Teacher: Marketing Tutor
Managing Services in Marketing
Course categoryWinter Intake: JAN 23 BAM
In today’s competitive market place, companies and brands are finding new sources of competitive advantage by delivering superior service. The aim of this unit is to provide you with a clear understanding of the specific nature of services and what this means to marketing managers.
Teacher: Marketing Tutor
Managing the Marketing Mix
Course categoryWinter Intake: JAN 23 BAM
The global value of any marketing-mix is always dependent on the degree of articulation and coherence of all its elements. In this unit you will learn how to combine all the marketing-mix elements into a competitive and attractive offer.
Teacher: Marketing Tutor
Channel Management
Course categoryWinter Intake: JAN 23 BAM
In this unit you will explore contemporary approaches to aligning sales in a multichannel global world.
Teacher: Marketing Tutor, Marketing Tutor 2
Sales Management
Course categoryWinter Intake: JAN 23 BAM
In this unit you will learn about personal selling, the interpersonal arm of marketing communications, in which the sales force interacts with customers and prospects to build relationships and make sales.
Teacher: Marketing Tutor, Marketing Tutor 2
Marketing Lab D
Course categoryWinter Intake: JAN 23 BAM
This unit will run across the whole of term 2 and allows you to make the practical application of the main concepts learned in the theoretical units, while developing further critical thinking.
Teacher: Marketing Tutor, Marketing Tutor 2
Integrated Marketing Communication
Course categoryWinter Intake: JAN 23 BAM
In this unit you will learn about various promotion tools. You will examine the fast changing communication environment and the need for integrated marketing communication.
Price Management
Course categoryWinter Intake: JAN 23 BAM
In this unit, you will learn about the importance of pricing, understand the three major pricing strategies, and look at internal and external considerations that affect pricing decisions.
Teacher: Marketing Tutor, Marketing Tutor 2
Market Research
Course categoryWinter Intake: JAN 23 BAM
This unit will provide you an introduction to market research as an instrument for business decision-making.
Communication Management
Course categoryWinter Intake: JAN 23 BAM
In this unit you will learn the dissemination of new communication directives connected with your consumer. Aspects of communications management include developing corporate communication strategies, designing internal and external communications directives, and managing the flow of information which do include online communication.
Teacher: Marketing Tutor, Marketing Tutor 2
Marketing Lab C
Course categoryWinter Intake: JAN 23 BAM
This unit will run across the whole of term 1 and allows you to make the practical application of the main concepts learned in the theoretical units, while developing further critical thinking.
Teacher: Marketing Tutor, Marketing Tutor 2
International Business and Economics
Course categoryWinter Intake: JAN 23 BAM
In this unit, you will understand the dynamics of international business and its main drivers. As such it is important to understand globalisation and how and why the World’s countries differ.
Teacher: Marketing Tutor, Marketing Tutor 2
Product Management
Course categoryWinter Intake: JAN 23 BAM
In the unit you will study how companies develop and manage products, services and brands. The product and brand are usually the first and most basic marketing consideration.
Teacher: Marketing Tutor, Marketing Tutor 2
Descriptive Statistics
Course categoryWinter Intake: JAN 23 BAM
This unit will familiarize you with the basic concepts of statistics and probabilities, and introduce you to the statistical software SPSS.