INDUCTION MA DTM 26/27
This unit aims to introduce you to the LSDM London Learning Management System and to help you to get started in this new journey of learning and talent development. In this unit you will be able to interact with contents, participate in several challenges and get to know your tutors and peers. We wish you a pleasant experience!
Induction MA Digital & Tech Marketing
This unit aims to introduce you to the LSDM London Learning Management System and to help you to get started in this new journey of learning and talent development. In this unit you will be able to interact with contents, participate in several challenges and get to know your tutors and peers. We wish you a pleasant experience!
Applied Digital Marketing Project
Research Methods
Marketing Automation and CRM
This unit will provide students with the skills to implement automated marketing strategies and campaigns and leveraging customer relationship management (CRM) systems to cultivate personalised customer experiences, lead nurturing, measure campaign effectiveness and drive sustainable business growth. By the end of the unit, students will know how to use these tools to make marketing more efficient and build stronger relationships with customers.
Digital Marketing Management
This unit will provide students with tools and techniques to stay ahead of the market and capitalise on emerging opportunities, by predicting future consumer trends and behaviours, and using that information to develop new marketing strategies. The unit will introduce cutting-edge technologies like generative AI applied to marketing, extended reality (XR), the internet of behaviour (IoB) and others, and reflect on their impact on marketing strategies.
Data Analytics
This unit will provide students with tools and techniques to stay ahead of the market and capitalise on emerging opportunities, by predicting future consumer trends and behaviours, and using that information to develop new marketing strategies. The unit will introduce cutting-edge technologies like generative AI applied to marketing, extended reality (XR), the internet of behaviour (IoB) and others, and reflect on their impact on marketing strategies.
Trend Forecasting and Emerging Technologies
This unit will provide students with tools and techniques to stay ahead of the market and capitalise on emerging opportunities, by predicting future consumer trends and behaviours, and using that information to develop new marketing strategies. The unit will introduce cutting-edge technologies like generative AI applied to marketing, extended reality (XR), the internet of behaviour (IoB) and others, and reflect on their impact on marketing strategies.
Applied Digital Marketing Project
Research Methods
Marketing Automation and CRM
This unit will provide students with the skills to implement automated marketing strategies and campaigns and leveraging customer relationship management (CRM) systems to cultivate personalised customer experiences, lead nurturing, measure campaign effectiveness and drive sustainable business growth. By the end of the unit, students will know how to use these tools to make marketing more efficient and build stronger relationships with customers.
Digital Marketing Management
This unit will provide students with tools and techniques to stay ahead of the market and capitalise on emerging opportunities, by predicting future consumer trends and behaviours, and using that information to develop new marketing strategies. The unit will introduce cutting-edge technologies like generative AI applied to marketing, extended reality (XR), the internet of behaviour (IoB) and others, and reflect on their impact on marketing strategies.
Data Analytics
This unit will provide students with tools and techniques to stay ahead of the market and capitalise on emerging opportunities, by predicting future consumer trends and behaviours, and using that information to develop new marketing strategies. The unit will introduce cutting-edge technologies like generative AI applied to marketing, extended reality (XR), the internet of behaviour (IoB) and others, and reflect on their impact on marketing strategies.
Trend Forecasting and Emerging Technologies
This unit will provide students with tools and techniques to stay ahead of the market and capitalise on emerging opportunities, by predicting future consumer trends and behaviours, and using that information to develop new marketing strategies. The unit will introduce cutting-edge technologies like generative AI applied to marketing, extended reality (XR), the internet of behaviour (IoB) and others, and reflect on their impact on marketing strategies.
Applied Digital Marketing Project
Research Methods
Marketing Automation and CRM
This unit will provide students with the skills to implement automated marketing strategies and campaigns and leveraging customer relationship management (CRM) systems to cultivate personalised customer experiences, lead nurturing, measure campaign effectiveness and drive sustainable business growth. By the end of the unit, students will know how to use these tools to make marketing more efficient and build stronger relationships with customers.
Digital Marketing Management
This unit will provide students with tools and techniques to stay ahead of the market and capitalise on emerging opportunities, by predicting future consumer trends and behaviours, and using that information to develop new marketing strategies. The unit will introduce cutting-edge technologies like generative AI applied to marketing, extended reality (XR), the internet of behaviour (IoB) and others, and reflect on their impact on marketing strategies.
Data Analytics
This unit will provide students with tools and techniques to stay ahead of the market and capitalise on emerging opportunities, by predicting future consumer trends and behaviours, and using that information to develop new marketing strategies. The unit will introduce cutting-edge technologies like generative AI applied to marketing, extended reality (XR), the internet of behaviour (IoB) and others, and reflect on their impact on marketing strategies.
Trend Forecasting and Emerging Technologies
This unit will provide students with tools and techniques to stay ahead of the market and capitalise on emerging opportunities, by predicting future consumer trends and behaviours, and using that information to develop new marketing strategies. The unit will introduce cutting-edge technologies like generative AI applied to marketing, extended reality (XR), the internet of behaviour (IoB) and others, and reflect on their impact on marketing strategies.
