BA (Hons) Design - UCA

This unit aims to introduce you to the LSDM London Learning Management System and to help you to get started in this new journey of learning and talent development. In this unit you will be able to interact with contents, participate in several challenges and get to know your tutors and peers. We wish you a pleasant experience!

This unit will provide an in-depth understanding of design principles and elements as a foundation for applied visual design practice. The unit will introduce fundamental design principles of balance, alignment, proximity, space, repetition, and contrast, among other key facets, and discuss how these can be harmoniously articulated as per the requirements of a design brief to create an effective and engaging visual solution. The coursework will challenge students to develop perceptual skills, sensitivity, creative awareness, and the technical know-how necessary to handle a variety of design media in contemporary culture and industry.

This unit discusses how the visual manipulation of words can bring great insight into text functions, enhance clarity and produce impressive visual communication. Students will learn the fundamentals of typography such as typographic elements and principles and how to use them effectively and creatively. The unit will also visually explore ideas through projects embracing typography as both information and art — that complements other learnings from the term, such as on visual discourses and forms generative resources for the BA design program as a whole.

This unit will give you the creative and technical skills you need to work in the expanded fields of digital 2D drawing with a synergy between theory and practice.