Marketing Principles - Overview

TMKG4001 - MARKETING PRINCIPLES

unit level UNIT LEVEL

 4

duration DURATION

 8 Weeks

credit value CREDIT VALUE

 10

total learning hours TOTAL LEARNING HOURS

 100 hours

languages LANGUAGES

 English
Portuguese
Spanish
 temasLEARNING OUTCOMES On satisfactory completion of the unit, you will be able to:
  • Define theoretical concepts and relate them to the marketing concept.
  • Describe methodologies to research and diagnose the marketing environment.
  • Identify and explain the implications of marketing orientation to the business.
 temasWEEKLY TOPICS Week 1 - Introduction to the Marketing Principles
Week 2 - Marketing and the Marketing Process
Week 3 - Markets
Week 4 - External marketing environment
Week 5 - Competition and Competitive Advantage
Week 6 - Internal marketing environment (micro)
Week 7 - Putting It All Together: Introduction to Marketing Strategy
Week 8 - Assessment week

languages ASSESSMENT

 100% Multiple choice & Essay questions


Last modified: Tuesday, 30 January 2024, 3:05 PM