Marketing Principles

Section: Marketing Principles | LSDM BA Marketing 360º Experience | LSDM Moodle

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  LSDM BA Marketing 360º Experience
Learning @ LSDM 1 2 BA Units Demo 1 2 3 4 Graduation ...
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  Marketing Principles

  Level . 04

  
  

  The aim of this unit is to introduce you to the principles of marketing and demonstrate how marketing provides an essential link between customers and suppliers. You will identify how the market, competition, micro and macro environments, and organisational characteristics affect the marketing strategy and practical execution. You will also be introduced to the foundations of marketing diagnostics and situation analysis.

  • Select activity Marketing Principles - Overview

    

    Marketing Principles - Overview Page
  • Select activity Ejemplos de Contenidos de la Unidad

    Examples of Unit Contents

  • Select activity LESSON 1: Introduction to Marketing Principles [EN]

    

    LESSON 1: Introduction to Marketing Principles [EN] SCORM package
  • Select activity LIÇÃO 1: Introdução a Marketing Principles [PT]

    

    LIÇÃO 1: Introdução a Marketing Principles [PT] SCORM package
  • Select activity LECCIÓN 1: Introducción a la unidad Marketing Principles [ES]

    

    LECCIÓN 1: Introducción a la unidad Marketing Principles [ES] SCORM package