Strategic Marketing

Section: Strategic Marketing | LSDM MA Marketing 360º Experience | LSDM Moodle

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  LSDM MA Marketing 360º Experience
Learning @ LSDM 1 2 MA Units Demo 1 2 3 4 5 Graduation ...
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  Strategic Marketing

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  Strategic Marketing

  Level . 07

  
  

  Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the unit is how companies create and sustain competitive advantage through the engagement of marketing strategies.
  You will learn to think strategically and to articulate different elements of the marketing strategy process, specially linking mission, vision and objectives with segmentation, targeting and positioning (STP), along with the consequent and coherent development of competitive offer to target markets.

  • Select activity Strategic Marketing - Unit Overview

    

    Strategic Marketing - Unit Overview Page
  • Select activity Ejemplos de Contenidos de la Unidad

    Examples of Unit Contents

  • Select activity LESSON 1: Basic Concepts of Marketing [EN]

    

    LESSON 1: Basic Concepts of Marketing [EN] SCORM package
  • Select activity LIÇÃO 1: Conceitos Básicos de Marketing [PT]

    

    LIÇÃO 1: Conceitos Básicos de Marketing [PT] SCORM package
  • Select activity LECCIÓN 1: Conceptos Básicos de Marketing [ES]

    

    LECCIÓN 1: Conceptos Básicos de Marketing [ES] SCORM package