Section: Marketing Simulator | LSDM MA Marketing 360º Experience | LSDM Moodle
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LSDM MA Marketing 360º Experience
Learning @ LSDM
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MA Units Demo
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Graduation
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Marketing Simulator
Level . 07
Understanding the professional working environment is crucial for developing the knowledge and core skills in order to contribute effectively in the marketing industry. The Marketing Simulator unit will test your current skill base and enable you to begin to identify with the dynamics of marketing practice integrated in different areas of management. You will place particular emphasis on understanding the contribution of marketing in top decision making and planning.
The overall aim of this unit is for you to experience real life working situation, because you are going to run and manage a company, competing with others students as well as professional practitioners within their field of expertise.-
Activity: Get to know the milk and yogurt industry
In this unit you are going to manage a company that produces milk and yogurt, so we want you to make an exploratory research to analyse the business in the real world.
Try to explore the major brands of milk and yogurt. Find studies about consumer purchase decisions. Look at strategy of different competitors, their advertising campaigns and brands.
To start we suggest you the following links:
