Topic outline
- LSDM MA Marketing Experience
- Learning @ LSDM
Learning @ LSDM
Flexible Learning
LSDM units offer weekly contents in multiple learning formats, allowing you to learn at your own style and rythm. Weekly contents are available in 3 languages: English, Portuguese and Spanish.
Assessment
According to the units' learning outcomes, assessment tasks may include exams, case studies, competitions and reports. All reports will be assessed through a plagiarism analysis tool. You will find self-assessment opportunities and feedback to assess your progress.
Easy to use Learning Environment
LSDM Campus Online is an easy-to-use environment. Units provide a clean structure, offering weekly resources and activities, where you can learn and apply new knowledge.
Tutor Centre Support
Our Tutor Centre is always available to support your learning, clarify your doubts and discuss your ideas.
Main LSDM Resources
EBSCO Library
Statista Library
Turnitin
Google Meet - webconference system
Safe Exam Browser
Praxis - Business Simulation
LSDM Students Testimonials
- TMKT7001 - Strategic Marketing
Strategic Marketing
Level . 07
Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the unit is how companies create and sustain competitive advantage through the engagement of marketing strategies.
You will learn to think strategically and to articulate different elements of the marketing strategy process, specially linking mission, vision and objectives with segmentation, targeting and positioning (STP), along with the consequent and coherent development of competitive offer to target markets.Examples of Unit Contents
Go to the website of IKEA and choose one country market and comment on the company’s innovation activities in this market (e.g. could be a new product, innovative service delivery, innovative communicating, etc.). Critically assess how this contributes to the company’s core competency.
Learning Activity
- TMKT7002 - Consumer Economics
Consumer Economics
Level . 07
This unit is focused on the discussion of economic concepts and economic theory. The unit is divided between a microeconomic dimension, with emphasis on the decision making of individual consumers and firms and macroeconomics with orientation to issues such as interest rates, government spending, and other broad economic decisions. In this unit you will use economic tools to analyse and evaluate public policies, poverty and welfare questions, inequity and other related topics.Examples of Unit Contents
Learning Activities
- TMKT7003 - Research Methods
Research Methods
Level . 07
The unit will cover the main dimensions of research practice. It is expected to give you the knowledge and acumen required to understand different research approaches and skills, and enable you to complete research within the academic and professional environment.Examples of Unit Contents
Learning ActivitiesChoose a quality newspaper.
1. Make a note of 2 articles in your newspaper that mention the word ‘research’.
2. As you examine each article, critically think on the following questions:
a. Does the reference to research refer to the collection of facts or information with a clear purpose?
b. Does it refer to the reassembling and reordering of facts or information without interpretation?
c. Does it provide a means of getting the reader to respect what is being written?
3. Discuss your answers.
- TMKT7004 - Marketing Simulator
Marketing Simulator
Level . 07
Understanding the professional working environment is crucial for developing the knowledge and core skills in order to contribute effectively in the marketing industry. The Marketing Simulator unit will test your current skill base and enable you to begin to identify with the dynamics of marketing practice integrated in different areas of management. You will place particular emphasis on understanding the contribution of marketing in top decision making and planning.
The overall aim of this unit is for you to experience real life working situation, because you are going to run and manage a company, competing with others students as well as professional practitioners within their field of expertise.Examples of Unit Contents
Learning Activities- Activity: Get to know the milk and yogurt industry
In this unit you are going to manage a company that produces milk and yogurt, so we want you to make an exploratory research to analyse the business in the real world.
Try to explore the major brands of milk and yogurt. Find studies about consumer purchase decisions. Look at strategy of different competitors, their advertising campaigns and brands.
To start we suggest you the following links:
- TMKT7005 - Trend Forecasting and Analytics
Trend Forecasting and Analytics
Nivel . 07
Emerging ideas and future trends are beneficial to companies seeking direction and confirmation of their product development and marketing strategies. These trends cannot be viewed in isolation to the current market environment, but rather as part of a bigger picture applicable to other areas of design and marketing. This unit will explore new trends that will shape our world and their impact on today's global market place.Examples of Unit Contents
Learning Activities- Think about one science fiction movie you saw that changed the way you looked to the future and explain why it changed your life.
Add a post to this forum and explain that in one paragraph or reply to a post already created by one of your peers if someone previous select the same movie.
- TMKT7006 - Applied Marketing Project
Applied Marketing Project
Level . 07
The Applied Marketing Project unit runs along the whole of term 2 and term 3 and constitutes a framework for the central ideas and concepts developed throughout your MA. The project should demonstrate evidence of advanced contextual and theoretical capability over an extended period of self-directed study and will examine specific problem or opportunity of your choice, related to marketing management.
