Topic outline

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    LSDM MA Marketing 360º Experience

      • Learning @ LSDM
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      MA Units Demo
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      Graduation
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    • Learning @ LSDM

      • Flexible Learning

        LSDM units offer weekly contents in multiple learning formats, allowing you to learn at your own style and rythm. Weekly contents are available in 3 languages: English, Portuguese and Spanish.

        Assessment

        According to the units' learning outcomes, assessment tasks may include exams, case studies, competitions and reports. All reports will be assessed through a plagiarism analysis tool. You will find self-assessment opportunities and feedback to assess your progress.

        Easy to use Learning Environment

        LSDM Campus Online is an easy-to-use environment. Units provide a clean structure, offering weekly resources and activities, where you can learn and apply new knowledge.

        Tutor Centre Support

        Our Tutor Centre is always available to support your learning, clarify your doubts and discuss your ideas.

      • Main LSDM Resources

      • EBSCO Library

        EBSCO Library

        Statista

        Statista Library

        Turnitin

        Turnitin

        Bloomsbury Design Library

        Bloomsbury Design Library


      • Google Meet

        Google Meet - webconference system

        Safe Exam Browser

        Safe Exam Browser

        Praxis MMT

        Praxis - Business Simulation

      • LSDM Students Testimonials

    • Manuel Gouveia

      Manuel Gouveia

      MA Marketing Course Leader
      Hello!

      Welcome to the Master’s Degree in Marketing at the London School of Design and Marketing. My name is Manuel Gouveia, I’m the course leader and I’m always available to help you and guide you on this academic journey.

      The MA in Marketing was designed to offer you the latest generation of knowledge in a highly practical environment, meaning that the main structural characteristic of this course is its systematic guidance towards the job market. Throughout this course, you will have the opportunity to develop projects with actual applicability, test marketing simulators in a competitive environment, develop business plans and marketing plans, plus technical skills highly valued in the job market.

      On your academic journey, you will adopt an integrated view of the marketing management process and stand out the opportunities for your professional enhancement. Our syllabus also promotes a simultaneous use of theory and practice to develop strategic thinking and highly effective and innovative marketing management practices. We will provide you with the advanced and specialised knowledge for you to pursue a solid career in an increasingly demanding and competitive market.

      Besides being part of one of the most respectful universities of the UK, we are counting on a team of teachers highly qualified and sophisticated who along with the Tutor Centre will be able to provide you with the necessary support for an enriching learning experience. Our learning environment in an e-learning environment as well as our tools and resources available online, are from the latest generation and will answer your needs as a student.

      We wish a great learning experience and that might contribute to a future full of success.
      Manuel Gouveia, PhD
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        Strategic Marketing

        Level . 07


        Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the unit is how companies create and sustain competitive advantage through the engagement of marketing strategies.
        You will learn to think strategically and to articulate different elements of the marketing strategy process, specially linking mission, vision and objectives with segmentation, targeting and positioning (STP), along with the consequent and coherent development of competitive offer to target markets.
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        Consumer Economics

        Level . 07


        This unit is focused on the discussion of economic concepts and economic theory. The unit is divided between a microeconomic dimension, with emphasis on the decision making of individual consumers and firms and macroeconomics with orientation to issues such as interest rates, government spending, and other broad economic decisions. In this unit you will use economic tools to analyse and evaluate public policies, poverty and welfare questions, inequity and other related topics.
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        Research Methods

        Level . 07


        The unit will cover the main dimensions of research practice. It is expected to give you the knowledge and acumen required to understand different research approaches and skills, and enable you to complete research within the academic and professional environment.
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        Marketing Simulator

        Level . 07


        Understanding the professional working environment is crucial for developing the knowledge and core skills in order to contribute effectively in the marketing industry. The Marketing Simulator unit will test your current skill base and enable you to begin to identify with the dynamics of marketing practice integrated in different areas of management. You will place particular emphasis on understanding the contribution of marketing in top decision making and planning.
        The overall aim of this unit is for you to experience real life working situation, because you are going to run and manage a company, competing with others students as well as professional practitioners within their field of expertise.
        • Examples of Unit Contents



        •  Learning Activities

        • Activity: Get to know the milk and yogurt industry

          In this unit you are going to manage a company that produces milk and yogurt, so we want you to make an exploratory research to analyse the business in the real world. 

          Try to explore the major brands of milk and yogurt. Find studies about consumer purchase decisions. Look at strategy of different competitors, their advertising campaigns and brands.

          To start we suggest you the following links:

          thumb1  thumb2  thumb3

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        Trend Forecasting and Analytics

        Nivel . 07


        Emerging ideas and future trends are beneficial to companies seeking direction and confirmation of their product development and marketing strategies. These trends cannot be viewed in isolation to the current market environment, but rather as part of a bigger picture applicable to other areas of design and marketing. This unit will explore new trends that will shape our world and their impact on today's global market place.

      • Graduation ceremony
        At the end of your course, you will receive your diploma at your home by registered mail and will be invited to attend the University for the Creative Arts graduation ceremony in central London.